Airbnb City Guide: The Best Places To Invest in Santa Rosa, California

Airbnb Rules and Regulations in Santa Rosa, California

In 2024, Santa Rosa, California, implemented a set of regulations for short-term rentals to ensure a balance between the needs of residents and visitors. Hosts are required to obtain a permit from the city, which must be renewed annually, and pay a fee based on the type of rental property. All short-term rental properties are subject to a 12% Transient Occupancy Tax, which hosts must collect and remit to the city on a quarterly basis. Occupancy is limited to two adults per bedroom plus an additional two adults per property, with a maximum of 10 guests allowed at any given time.

Quiet hours are enforced from 10:00 PM to 7:00 AM, and all parking must be accommodated on-site, with no street parking permitted for guests. Hosts are also required to provide a local contact person who can respond to any issues or complaints within 30 minutes. Failure to comply with these regulations may result in fines, penalties, or the revocation of the short-term rental permit.

Santa Rosa Airbnb Market Data:

• Average Revenue – $92.9K per year
• Average Daily Rate – $454.3 per night
• Average Occupancy Rate – 56%
• Average RevPAR – $256.4
• Average Home Prices – $729,364

1. Top Place to Invest in Santa Rosa, California - Mark West

Nestled in the heart of Sonoma County, Mark West is a charming and peaceful community that has been gaining attention from Airbnb investors. With its picturesque landscapes, proximity to popular attractions, and growing real estate market, Mark West presents an attractive opportunity for those looking to invest in short-term rentals.

Mark West Airbnb Market Data:

• Average Revenue – $145.9K per year
• Average Daily Rate – $974.8 per night
• Average Occupancy Rate – 41%
• Average RevPAR – $413.6

Convenience - 7/10

Mark West is conveniently located just off Highway 101 and a short drive from downtown Santa Rosa. The area is well-served by local amenities, including grocery stores, restaurants, and shops, making it easy for visitors to access essential services during their stay.

Tourist Attractions - 8/10

One of Mark West's greatest strengths is its proximity to popular tourist destinations. The renowned Russian River Valley, known for its wineries and stunning scenery, is just a short drive away. Visitors can also easily access the Sonoma Coast and the redwood forests of Armstrong Redwoods State Natural Reserve.

Things to Do - 7/10

While Mark West itself is a quiet residential area, it offers a range of outdoor activities for visitors to enjoy. The nearby Shiloh Ranch Regional Park provides hiking trails and picnic areas, while the Santa Rosa Creek Trail is perfect for cycling and walking. The community also hosts several annual events like the Mark West Art & Wine Festival.

Average Home Prices - 6/10

According to Zillow data for 2024, the median home value in Mark West is $850,000, which represents a 3.8% appreciation over the past year. While this price point may be higher than some other areas in Santa Rosa, the potential for strong rental income and long-term appreciation makes Mark West an attractive option for Airbnb investors.

Proximity to Work-Related Travel - 5/10

Mark West is not particularly close to major work-related travel destinations such as hospitals, convention centers, or sports venues. However, its proximity to Highway 101 makes it a viable option for those willing to commute to nearby cities like Santa Rosa or San Francisco.

X-Factor - 8/10

What sets Mark West apart is its tranquil, small-town atmosphere combined with its access to world-class attractions. The area's natural beauty, coupled with its growing popularity among wine enthusiasts and outdoor adventurers, makes it an appealing destination for travelers seeking a peaceful retreat in the heart of Sonoma County.

2. Top Place to Invest in Santa Rosa, California - Alta Vista

Alta Vista, a charming neighborhood in the heart of Santa Rosa, has been gaining attention from savvy Airbnb investors looking for a prime location with strong potential for short-term rental success. This picturesque area offers a perfect blend of convenience, local attractions, and a unique charm that appeals to both residents and visitors alike.

Alta Visa Airbnb Market Data:

• Average Revenue – $205.9K per year
• Average Daily Rate – $1.2K per night
• Average Occupancy Rate – 47%
• Average RevPAR – $589.3

Convenience - 8/10

One of Alta Vista's greatest strengths is its convenient location. Situated just minutes from Highway 101, this neighborhood provides easy access to the rest of Santa Rosa and beyond. Visitors can quickly reach popular destinations like the Charles M. Schulz Museum and the historic Railroad Square while also enjoying the tranquility of a residential area.

Tourist Attractions - 7/10

While Alta Vista is primarily a residential neighborhood, it is surrounded by various tourist attractions. The nearby Sonoma County Museum showcases the region's rich history and culture, while the Luther Burbank Home and Gardens offers a glimpse into the life of the renowned horticulturist. The neighborhood's proximity to wineries and tasting rooms is another draw for visitors.

Things to Do - 6/10

Alta Vista may not have an abundance of activities within its borders, but it is just a short drive from a wide range of experiences. From exploring the local farmers markets to hiking in the stunning Trione-Annadel State Park, there's no shortage of things to do in the surrounding area. The neighborhood's central location makes it an ideal base for exploring all Santa Rosa offers.

Average Home Prices - 7/10

According to Zillow data for 2024, the median home value in Alta Vista is $720,000, which represents a 3.2% appreciation over the past year. While this price point may be higher than some other areas in Santa Rosa, the neighborhood's desirability and potential for strong rental income make it an attractive option for Airbnb investors.

Proximity to Work-Related Travel - 6/10

Alta Vista is conveniently located near several major employers, including Kaiser Permanente Santa Rosa Medical Center and the Sonoma County government offices. However, it is not particularly close to convention centers or sports venues, which may be a consideration for some investors targeting business travelers.

X-Factor - 8/10

What sets Alta Vista apart is its charming, small-town feel combined with its prime location. The neighborhood's tree-lined streets and well-maintained homes create a welcoming atmosphere that appeals to both residents and visitors. Its proximity to local attractions and easy access to the rest of Sonoma County make it an ideal spot for Airbnb investors looking to capitalize on the region's growing tourism industry.

3. Top Place to Invest in Santa Rosa, California - Skyhawk Community

Nestled in the eastern hills of Santa Rosa, the Skyhawk Community has emerged as a hidden gem for Airbnb investors seeking a tranquil and picturesque location. This well-established neighborhood offers a unique blend of natural beauty, recreational opportunities, and proximity to the city's amenities, making it an attractive option for starting short-term rental businesses.

Skyhawk Community Airbnb Market Data:

• Average Revenue – $140.8K per year
• Average Daily Rate – $701.6 per night
• Average Occupancy Rate – 55%
• Average RevPAR – $392.8

Convenience - 7/10

Skyhawk Community's location strikes a balance between serenity and accessibility. While it may not be in the heart of the city, it is just a short drive from Highway 12 and Highway 101, providing easy access to downtown Santa Rosa and the surrounding Sonoma County. The neighborhood is also well-served by local amenities, including grocery stores, restaurants, and shops.

Tourist Attractions - 6/10

Although Skyhawk Community is primarily residential, it is surrounded by various tourist attractions. The nearby Annadel State Park offers miles of hiking and biking trails, while the Sugarloaf Ridge State Park provides stunning views and stargazing opportunities. The neighborhood's proximity to the Sonoma Valley wine region is another draw for visitors.

Things to Do - 7/10

Skyhawk Community's main attraction is its outdoor recreational opportunities. The neighborhood features a well-maintained park with a playground, tennis courts, and a basketball court, providing ample space for families and fitness-focused getaways. The nearby Spring Lake Regional Park offers additional hiking trails, fishing, and boating activities.

Average Home Prices - 8/10

According to Zillow data for 2024, the median home value in Skyhawk Community is $950,000, which represents a 4.1% appreciation over the past year. While this price point is higher than the Santa Rosa average, the neighborhood's desirability, scenic views, and potential for strong rental income make it an attractive option for Airbnb investors.

Proximity to Work-Related Travel - 5/10

Skyhawk Community is not particularly close to major work-related travel destinations such as hospitals, convention centers, or sports venues. However, its proximity to Highway 12 and Highway 101 makes it a viable option for those willing to commute to nearby cities like Santa Rosa or San Francisco.

X-Factor - 9/10

What sets Skyhawk Community apart is its stunning natural setting and tranquil atmosphere. The neighborhood's hilltop location offers breathtaking views of the surrounding mountains and valleys, creating a serene and inviting environment for visitors. The well-maintained homes and strong sense of community add to the area's appeal, making it an ideal spot for travelers seeking a peaceful retreat in the heart of Sonoma County.

4. Top Place to Invest in Santa Rosa, California - Copperfield

Nestled in the heart of Santa Rosa, Copperfield is a charming neighborhood attracting savvy Airbnb investors' attention. With its convenient location, proximity to local attractions, and unique charm, Copperfield presents an attractive opportunity for those looking to start an Airbnb rental business.

Copperfield Airbnb Market Data:

• Average Revenue – $53.1K per year
• Average Daily Rate – $290.9 per night
• Average Occupancy Rate – 50%
• Average RevPAR – $145.3

Convenience - 8/10

One of Copperfield's greatest strengths is its convenient location. Situated just a short drive from Highway 101, this neighborhood provides easy access to downtown Santa Rosa and the surrounding Sonoma County. The area is well-served by local amenities, including grocery stores, restaurants, and shops, making it an ideal spot for both residents and visitors.

Tourist Attractions - 6/10

While Copperfield is primarily a residential neighborhood, it is surrounded by various tourist attractions. The nearby Charles M. Schulz Museum, dedicated to the creator of the beloved Peanuts comic strip, is a popular destination for visitors. Additionally, the neighborhood's proximity to the renowned Sonoma County wine region is a significant draw for tourists.

Things to Do - 5/10

Copperfield may not have an abundance of activities within its borders, but it is just a short drive from a wide range of experiences. From exploring the local farmers markets to hiking in the stunning state parks, there's no shortage of things to do in the surrounding area. The neighborhood's central location makes it an ideal base for exploring all Santa Rosa offers.

Average Home Prices - 7/10

According to Zillow data for 2024, the median home value in Copperfield is $591,176, which represents a 4.2% appreciation over the past year. While this price point may be higher than some other areas in Santa Rosa, the neighborhood's desirability and potential for strong rental income make it an attractive option for Airbnb investors. Properties in Copperfield have an average sale price of $568,999, with a cost per square foot of $431.

Proximity to Work-Related Travel - 6/10

Copperfield is conveniently located near several major employers, including Kaiser Permanente Santa Rosa Medical Center and the Sonoma County government offices. However, it is not particularly close to convention centers or sports venues, which may be a consideration for some investors targeting business travelers.

X-Factor - 7/10

What sets Copperfield apart is its strong sense of community and small-town charm. The neighborhood's well-maintained homes and tree-lined streets create a welcoming atmosphere that appeals to both residents and visitors. Its proximity to local attractions and easy access to the rest of Sonoma County make it an ideal spot for Airbnb investors looking to capitalize on the region's growing tourism industry.