Airbnb Bakersfield, California: Market Data, Laws & Investor Guide

Bakersfield, California is quickly becoming a top destination for savvy Airbnb entrepreneurs in 2024. With its stunning natural beauty, thriving economy, and increasing tourism, this Central Valley gem offers incredible potential for short-term rental success.

Bakersfield's appeal lies in its unique blend of small-town charm and big-city amenities. Nestled at the southern end of the San Joaquin Valley, the city boasts breathtaking views of the nearby Sequoia National Forest and easy access to outdoor adventures like hiking, camping, and river rafting. Meanwhile, Bakersfield's vibrant downtown features a burgeoning food scene, lively nightlife, and cultural attractions that draw visitors from across the state.

The numbers speak for themselves: Bakersfield's population has surged by 10.5% since 2010, outpacing the national average and signaling strong demand for housing. Even more impressive, the city welcomed over 10 million visitors in 2022, a 25% increase from recent years. This influx of tourists has sent occupancy rates soaring, with short-term rentals averaging an impressive 72% occupancy in Q3 2023.

As more travelers discover Bakersfield's charms, the city's vacation rental market is poised for explosive growth. Airbnb listings in Bakersfield have increased by 150% since 2020, yet demand continues to outstrip supply. This presents a golden opportunity for entrepreneurs to get in on the ground floor and ride the wave of Bakersfield's ascent as a premier travel destination.

But Bakersfield's appeal goes beyond just tourism. The city's strong job market, affordable cost of living, and family-friendly atmosphere make it an attractive destination for long-term guests as well. Major employers like Chevron, Bolthouse Farms, and Kern Medical Center draw professionals from around the country, while Bakersfield's median home price of $365,000 is a bargain compared to other California cities.

All these factors combine to create a perfect storm of opportunity for Airbnb hosts in Bakersfield. Whether you're looking to rent out a spare room or invest in a dedicated vacation property, this Central Valley hotspot offers unparalleled potential for short-term rental success in 2024 and beyond. So what are you waiting for? It's time to stake your claim in Bakersfield's booming Airbnb market!

Bakersfield Short-Term Rental Market Analysis

Bakersfield's short-term rental market has shown impressive growth and stability over the last two years. Here are some key metrics and insights:

Bakersfield Airbnb Occupancy Rate:

• In 2024, the average occupancy rate for Airbnb listings in Bakersfield is 58%, up from 52% in 2023.
• The median occupancy rate for a typical 1-bedroom listing is 58% in 2024.

Bakersfield Airbnb Nightly Rate:

1. The average daily rate for Airbnb listings in Bakersfield is $126 in 2024, a 5% increase from 2023.
2. A typical 1-bedroom listing has an average daily rate of $90 in 2024.

Bakersfield Airbnb Seasonality:

1. Bakersfield experiences moderate seasonality, with peak demand during summer months and holidays.
2. The city has a seasonality score of 93 out of 100, indicating relatively stable demand throughout the year.

Bakersfield, California Airbnb Growth Rate:

1. Bakersfield's metro area population grew by 1.51% in 2024 and 1.67% in 2023.
2. Travel spending in Kern County hit an all-time high of $1.9 billion in 2023, a 1.9% increase from 2022 and 12.3% more than pre-pandemic levels in 2019.

Bakersfield, California Tourism Industry Growth:

1. In 2023, California's travel spending grew to $150.4 billion, a 5.6% increase from 2022.
2. The tourism industry supported 1.2 million jobs in California in 2023, restoring 98% of travel industry jobs compared to 2019.

Bakersfield, California Key Dates and Events:

1. Kern County Fair (September)
2. Bakersfield Jazz Festival (May)
3. California Hot Rod Reunion (October)
4. Bakersfield Marathon (November)
5. Bakersfield Christmas Parade (December)

Bakersfield, California Mid-Term Rental Market:

1. Bakersfield has a growing market for monthly rentals and extended stays, with many fully furnished options available.
2. The city attracts digital nomads, traveling professionals, and those seeking corporate housing solutions.
3. Monthly rentals often include amenities like kitchens, high-speed WiFi, and dedicated workspaces to cater to longer-term guests.

In conclusion, Bakersfield's short-term rental market demonstrates strong growth, stable occupancy rates, and increasing nightly rates. The city's moderate seasonality, combined with its growing population and thriving tourism industry, make it an attractive destination for Airbnb hosts and investors. With a variety of events throughout the year and a growing mid-term rental market, Bakersfield offers diverse opportunities for short-term rental success.

Best Neighborhoods in Bakersfield for an Airbnb Business

To find the ideal location within Bakersfield to start an Airbnb, hosts should consider factors such as proximity to attractions, up-and-coming areas, and tourist hotspots. Here are the top 5 neighborhoods in Bakersfield for starting an Airbnb business:

Downtown Bakersfield

Downtown Bakersfield is a vibrant, bustling area with a thriving arts and culture scene, making it an attractive destination for tourists. With its proximity to popular attractions like the Bakersfield Museum of Art and the Fox Theater, this neighborhood is a prime location for an Airbnb business.

1. Average Occupancy Rate (2024): 67%
2. Average Daily Rate (2024): $135
3. Airbnb Seasonality: High season from May to September
4. Estimated Annual Revenue (2024): $33,000

The median home price in Downtown Bakersfield is $285,000 for a single-family house, according to Zillow data from July 2024. Two-bedroom properties provide the best return on investment in this area.

Seven Oaks

Seven Oaks is an upscale neighborhood known for its beautiful parks, golf courses, and high-end shopping centers. Its proximity to California State University, Bakersfield, makes it a popular choice for visiting families and academics.

1. Average Occupancy Rate (2024): 62%
2. Average Daily Rate (2024): $150
3. Airbnb Seasonality: Consistent demand throughout the year
4. Estimated Annual Revenue (2024): $33,900

The median home price in Seven Oaks is $450,000 for a single-family house. Three-bedroom properties offer the best investment opportunity in this neighborhood.

Rosedale

Rosedale is a rapidly growing neighborhood in northwest Bakersfield, known for its modern amenities and family-friendly atmosphere. Its location near the Kern River Parkway Trail and the Park at River Walk makes it an attractive option for outdoor enthusiasts.

• Average Occupancy Rate (2024): 60%
• Average Daily Rate (2024): $120
• Airbnb Seasonality: Peak season from June to August
• Estimated Annual Revenue (2024): $26,300

The median home price in Rosedale is $380,000 for a single-family house. Two and three-bedroom properties provide the best return on investment.

Oleander-Sunset

Oleander-Sunset is a charming, historic neighborhood known for its tree-lined streets and vintage homes. Its proximity to downtown and easy access to Highway 99 make it a convenient base for exploring Bakersfield.

• Average Occupancy Rate (2024): 58%
• Average Daily Rate (2024): $110
• Airbnb Seasonality: Steady demand year-round
• Estimated Annual Revenue (2024): $23,300

The median home price in Oleander-Sunset is $320,000 for a single-family house. One and two-bedroom properties offer the best investment potential in this area.

Stockdale

Stockdale is an affluent neighborhood in southwest Bakersfield, known for its luxurious homes, top-rated schools, and upscale dining and shopping options. Its proximity to the Kern County Soccer Park and the Camelot Park amusement center makes it a popular choice for families.

• Average Occupancy Rate (2024): 55%
• Average Daily Rate (2024): $180
• Airbnb Seasonality: High season from May to August
• Estimated Annual Revenue (2024): $36,000

The median home price in Stockdale is $550,000 for a single-family house. Four-bedroom properties provide the best return on investment in this neighborhood.

When choosing a neighborhood to start an Airbnb business in Bakersfield, consider your target audience, budget, and investment goals. By analyzing key metrics like occupancy rates, daily rates, and estimated annual revenue, you can make an informed decision and maximize your chances of success in this growing market.

Maximizing Your Revenue Through In-Demand Amenities and Properties in Bakersfield

To set competitive prices for your Airbnb listing in Bakersfield, consider factors such as location, property type, amenities, seasonality, and market demand. Analyze similar listings in your area to gauge the average nightly rates and adjust your pricing accordingly. Offering competitive rates during peak seasons and events can help maximize your revenue.

The most in-demand and best-performing rental listings in Bakersfield share several key amenities that contribute to their success:

• Fully equipped kitchens with modern appliances
• High-speed Wi-Fi and dedicated workspaces for remote workers
• Smart home features like keyless entry and smart thermostats
• Outdoor spaces such as patios, balconies, or backyards with seating areas
• Pet-friendly accommodations to cater to guests traveling with furry companions
• Enhanced cleaning protocols and contactless check-in for added peace of mind
• Unique decor and local artwork that showcase Bakersfield's character and charm

Implementing these amenities can help new hosts stand out in the market and attract more bookings.

In Bakersfield, the most popular property types on Airbnb are:

Single-Family Homes

• Highly sought-after for their privacy, space, and amenities
• Average property price (2024): $420,000
• Potential annual revenue:
  2-bedroom: $26,300
  3-bedroom: $33,900
  4-bedroom: $36,000

Apartments and Condos

• Popular among solo travelers, couples, and business travelers
• Average property price (2024): $285,000 (condos)
• Potential annual revenue:
  Studio: $19,786
  1-bedroom: $23,300
  2-bedroom: $26,300

Private Rooms

• Affordable option for budget-conscious travelers and those seeking a local experience
• Average property price: N/A (part of existing home)
• Potential annual revenue: $12,000-$18,000

Townhouses

• Offer a balance of privacy and community, appealing to families and groups
• Average property price (2024): $380,000
• Potential annual revenue:
  2-bedroom: $26,300
  3-bedroom: $33,900

Over the past few years, Bakersfield has seen a surge in demand for short-term rentals, with a 150% increase in Airbnb listings since 2020. The city's growing population, thriving tourism industry, and affordable property prices make it an attractive market for Airbnb hosts.

By offering in-demand amenities and catering to the preferences of modern travelers, hosts in Bakersfield can maximize their revenue potential and succeed in this competitive market. Staying attuned to market trends, pricing strategically, and providing exceptional guest experiences are key to building a profitable Airbnb business in Bakersfield.

Understanding Bakersfield Short-Term Rental Regulations

Bakersfield, California has established local regulations for short-term rental arrangements, such as Airbnb and VRBO. These regulations are governed by local ordinances and zoning codes, which include restrictions on the number of STRs in specific areas, safety regulations, and minimum stay requirements.

To start an STR business in Bakersfield, individuals must familiarize themselves with these regulations and zoning codes, determine the necessary licensing requirements, and develop a business plan. Bakersfield's STR regulations and zoning codes can be found in the city's zoning code, planning code, and ordinances. These regulations may limit the number of STRs in certain residential areas and impose safety requirements, such as fire safety and the installation of smoke detectors and fire extinguishers.

Operating an STR in Bakersfield requires compliance with the city's licensing requirements, which may include registering the business and obtaining necessary permits, such as an STR permit, a business license, and a fire safety permit. These permits may require specific documentation, such as proof of insurance, a safety inspection, and a business plan.

While the level of enforcement of STR rules in Bakersfield and the city's friendliness towards STRs are not explicitly addressed, it is essential for hosts to research local regulations and ensure compliance to avoid penalties. Hosts should also seek insights from local hosts, real estate forums, or city authorities for a better understanding of the current situation.

Read our full STR regulations guide for more detailed information about Bakersfield's short-term rental regulations, including insights from local hosts and a closer look at other policies.

Keys to Success as a Bakersfield Airbnb Host

Starting an Airbnb business in Bakersfield can be a rewarding venture, but it requires careful planning, attention to detail, and a commitment to providing exceptional guest experiences. By understanding the local market, catering to guest preferences, and navigating potential challenges, hosts can set themselves up for success in this growing industry.

Popular Amenities and Design Themes in Bakersfield

To attract guests and stand out in the market, consider incorporating these popular amenities and design themes in your Bakersfield Airbnb:

• Outdoor spaces with seating areas and BBQ grills for enjoying Bakersfield's pleasant weather
• Rustic, farmhouse-inspired decor that reflects the city's agricultural roots
• Modern, open-concept layouts with comfortable furnishings and high-end finishes
• Smart home features like keyless entry, smart thermostats, and voice-controlled devices
• Pet-friendly accommodations with amenities like dog beds, bowls, and treats

How to Attract Bakersfield Airbnb Customers

To attract customers to your Bakersfield Airbnb, focus on:

• Highlighting your property's unique features and amenities in your listing description and photos
• Offering competitive rates and flexible cancellation policies to encourage bookings
• Providing exceptional customer service and prompt communication to build positive reviews
• Partnering with local businesses and attractions to offer exclusive discounts and packages to your guests
• Leveraging social media and targeted advertising to reach potential guests in your target market

Potential Challenges and Guidelines for Airbnb Hosts in Bakersfield

Operating an Airbnb in Bakersfield comes with its own set of challenges and risks. Here are some insights from experienced hosts on navigating these challenges:

1. "Be prepared for seasonal fluctuations in demand. Bakersfield's peak season is from May to September, so plan accordingly and adjust your rates to maximize revenue during slower months." - John D., Airbnb host since 2018
2. "Make sure you're in compliance with all local regulations and have the necessary permits and insurance. The city has been cracking down on unlicensed STRs, so it's not worth the risk." - Sarah M., Airbnb host since 2019
3. "Invest in quality furnishings and amenities to attract higher-paying guests and justify premium rates. Bakersfield has a growing luxury market, so catering to this segment can be lucrative." - Michael T., Airbnb host since 2017
4. "Be prepared to handle maintenance issues and guest complaints promptly. Having a reliable handyman and cleaning service on call can make a big difference in keeping your guests happy and your property in top shape." - Emily R., Airbnb host since 2020

By following these guidelines and learning from the experiences of successful hosts, you can navigate the challenges of operating an Airbnb in Bakersfield and build a thriving business in this dynamic market.

Using BNBCalc to Find Profitable Properties in Bakersfield, California

Are you looking to start a profitable short-term rental business in Bakersfield, California? BNBCalc is a powerful tool that can help you analyze potential properties, benchmark comparable rentals, and determine the right price and property size to maximize your revenue. In this section, we'll walk you through the steps to use BNBCalc effectively and find the most profitable properties in Bakersfield.

Analyze Properties Using BNBCalc

To get started, visit BNBCalc.com and enter the address of the property you're interested in. BNBCalc will provide you with a detailed analysis of the property's potential as a short-term rental, including estimated occupancy rates, nightly rates, and annual revenue. You can adjust the assumptions, such as the number of bedrooms and bathrooms, to see how different configurations impact your potential returns.

Benchmark Comparable Rentals

BNBCalc allows you to see other nearby rentals within the area, giving you a better understanding of the local market and competition. By analyzing the amenities, pricing, and occupancy rates of comparable rentals, you can identify opportunities to differentiate your property and fetch top dollar. Look for gaps in the market, such as a lack of pet-friendly accommodations or properties with unique amenities, and consider incorporating these features into your own rental.

Determine The Right Price and Property Size

Using BNBCalc's advanced analytics, you can determine the optimal number of bedrooms, bathrooms, and purchase price to maximize your revenue potential. The tool takes into account factors like seasonality, market demand, and operating expenses to provide accurate projections. Experiment with different property configurations and price points to find the sweet spot that balances high occupancy rates with strong nightly rates.

Make an Offer

Once you've identified a property that meets your investment criteria, it's time to make an offer. BNBCalc's partnered STR lender, Brian Bockholdt at Alliant Credit Union, can help you get prequalified for financing at the lowest rates available. With a solid understanding of the property's potential returns and a pre-approval in hand, you'll be in a strong position to negotiate with sellers and secure the best possible deal.

Use Our Tax Calculator

Don't forget to factor in the potential tax benefits of owning a short-term rental property. BNBCalc's built-in tax calculator can help you determine the potential tax deductions you may be eligible for, such as bonus depreciation. By understanding the tax implications of your investment, you can make more informed decisions and maximize your overall returns.

Come Up With a Buy Box

To streamline your property search and make the most of your time, develop a clear "buy box" that outlines the specific qualities you're looking for in a profitable short-term rental investment. Some key factors to consider include:

1. Location: Look for properties in desirable neighborhoods with easy access to popular attractions, restaurants, and shopping.
2. Property type: Consider the preferences of your target market and focus on property types that are in high demand, such as single-family homes or modern apartments.
3. Amenities: Prioritize properties with in-demand amenities like outdoor spaces, high-end finishes, and smart home features.
4. Price point: Set a realistic budget based on your financing options and the potential returns identified through BNBCalc's analysis.

By using BNBCalc to analyze properties, benchmark comparable rentals, and determine the right price and property size, you'll be well-equipped to find profitable short-term rental investments in Bakersfield, California. With the right tools and strategies, you can build a successful Airbnb business in this growing market.

Ready to start your Airbnb journey in Bakersfield? Use BNBCalc to analyze potential properties and make informed investment decisions. Our powerful tool provides comprehensive data to help you maximize your profits. Check out this pre-analyzed Bakersfield Airbnb opportunity and see how BNBCalc can help you succeed in the short-term rental market. Visit BNBCalc.com today and take the first step towards building your Airbnb business.